Rarities and B Sides
Business Blogs
http://csr.blogs.mcdonalds.com/default.asp
Yes...McD's has a blog. Some categories of blogs on their sites are Balanced, Active Lifestyles, Community, Environment ... yes. Excellent. Basically they're all about how McDonalds is really trying hard to make the world better and denying Supersize me. There's also alot of blogs either about or from people who work the McJob, and them saying how wonderful it is, and how it's not as easy as it looks, how it builds community. Effective...I can't figure out who their target demographic is - they write as if they're writting for corporate sponsors and such ... perhaps? If that's the case, then I suppose they are effective.
http://blog.ford.com/BLOG.CFM
The Ford blog is customer/employee testimonials about how wonderful their trucks and cars are. It gives potential buyers a (prejudice) opinion on the vehicle they may be interested in. Usefull, but bias.
http://googleblog.blogspot.com/
More propoganda! Yay! It gives lots of technical information, but I suppose that's who they're aiming at.

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