Tuesday, February 06, 2007

Business Blogs

We've been discussing how businesses are using blogs to promote their sites - two examples being Esurance and Dell. Find three business blogs that you feel do a great job of maintaining their blogs.

Ask yourself these questions:
Does the blog effectively target its demographic?
Is the blog updated regularly?
Does the blog encourage you to visit the site more often?
Would you consider purchasing a product from this company?
What do you like about the blog?
What would you change?

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